Too often the reluctance to start writing the business plan is purely mental – the natural reluctance of the mind to engage with a very challenging task. Every entrepreneur learns to overcome this in time. But, here is how I do it and the task is less overwhelming if the following is observed:
- Don’t feel rushed. Take time to thoroughly do the underlying research and be patient with yourself. A good business plan will take 2-4 months to complete. Don’t start until substantially all the required data is available.
- Brainstorm your thoughts. Start writing down your thoughts, questions, issues, and information points on a piece of paper with no particular organization in mind. Let your mind roam, but write down your thoughts. Don’t lose your priceless mental thinking. Start this on day one.
- Build the Table of Contents. The TOC helps to further organize your thoughts. You can use a standard business plan template or make one up to suit your needs. Organize and title the chapters of the TOC so that just reading the TOC reveals how your business will succeed. More on this in my book.
- Add bullet points. Start filling in bullet points within each section (this is not writing, per se). You can use the brainstorming notes to help you determine which information goes where.
- Organize the bullet points. Place the bullet points in logical order from a reader’s point of view. Which information needs to be presented first, next, etc. What is the important concluding sentence of each paragraph and remember only one major thought (or point) per paragraph.
- Identify critical charts, pictures, graphs, etc. These non-text items add interest and variety to your business plan but most importantly they convey important facts and conclusions in a form that many readers can absorb quickly. Prepare corresponding text or identify how you will use that information.
- Writing responsive paragraphs. Now, it is finally time to start writing text for each section but don’t try and perfect that text yet. Just do the first cut which involves more organization within each sentence and paragraph to deliver the proper message. Consult a thesaurus and dictionary to use the words that portray in the mind of the reader the precise thoughts and messages you want to convey.
- Connect paragraphs. Once the paragraph thoughts are organized, look for how each paragraph-thought relates to the others and fill in those links between paragraphs that the reader needs to know to complete their mental images they are developing.
- Finish (polish) each paragraph and section or parts of sections. If you get bored with a particular section then move to another. Don’t get bogged down. If the writing seems difficult move to another section, but keep writing. Don’t be afraid to take a mental break of a day or so. Relax, you are almost there.
- Continue with the writing/polishing. At some point you will have written the first draft of the business plan.
- Update. Constantly work on the business plan as new information and thoughts develop.
Remember, credibility = specificity so make sure you have the data and facts available so you can write with authority.
See my author web site at www.rockyrichardarnold.com.
All questions and contributions are welcome.